X's Bold Move: Incentivizing Brands with Verified for Organizations

In a daring attempt to revive its struggling subscription revenue plan, X (formerly Twitter) has introduced an enticing offer for brands willing to join its Verified for Organizations program. By dangling the carrot of equal ad credits, the social media platform aims to lure businesses into securing the coveted gold checkmark, potentially reigniting interest in its paid verification system.

The offer, launched this week, promises X advertisers who sign up for the Basic Verified Organizations package, priced at $2,000 per annum, a matching $2,000 in X ad credits. Similarly, those opting for the Full Access offering, at $10,000 per year, will receive a substantial $10,000 in ad credits. This strategic move seems to target brands already considering investing in X's advertising services, presenting a compelling proposition to leverage the platform's verification system.

Beyond the financial incentives, the Verified for Organizations program extends additional perks to its members. Priority support, access to job listings within the app, and the full suite of X Premium features sweeten the deal. For those subscribing to the Full Access tier, a reach boost and the ability to link affiliated profiles to their business further enhance the package's appeal.

While this initiative undoubtedly presents an attractive opportunity for brands, skepticism lingers due to X's tumultuous environment. Under Elon Musk's leadership, the platform has become a breeding ground for controversial political commentary and the amplification of unverified conspiracy theories. Many businesses have already begun distancing themselves from the platform, citing concerns over the potential implications of associating with such a divisive digital space.

Nonetheless, X's gambit underscores its determination to revive the faltering subscription model and bolster the perceived value of its verification system. By offering tangible incentives and exclusive features, the platform hopes to compel brands to embrace the Verified for Organizations program, potentially igniting a domino effect that could pressure others to follow suit. Whether this bold strategy will bear fruit remains to be seen, but X's unwavering pursuit of subscription revenue is undeniable.